What is an E-liquid?
Vape juice, also known as e-liquid or vaping liquid, is the flavoured substance used in vape devices to produce vapour. When you inhale through your vape kit, the coil heats the e-juice and turns it into vapour. Vape juice is available in a wide range of flavours, nicotine strengths, and PG/VG ratios to suit different vaping preferences. It is made from four key ingredients: propylene glycol (PG), vegetable glycerine (VG), nicotine, and flavourings.
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Propylene Glycol (PG)
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Vegetable Glycerine (VG)
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Nicotine (Optional)
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Flavourings
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A thin, odorless, colourless liquid commonly used in food, cosmetics, and medicines. It is known for its ability to hold and carry flavours effectively.
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A thick, slightly sweet liquid derived from vegetable oils. It is widely used in food and pharmaceutical products.
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Nicotine is naturally found in tobacco plants. It is added in varying strengths depending on the user’s preference. Available in freebase and nicotine salt forms.
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Food-grade flavour concentrates similar to those used in baking, beverages, and candies. Thousands of options exist, from simple to complex blends.
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Creates a cigarette-like throat hit and enhances flavour delivery.
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Offers smooth vapour production and is ideal for cloud chasing.
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Allows users to choose preferred nicotine strength or reduce intake gradually. It is an optional component. It depends on the users they want to take it from.
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High-PG vape liquids are primarily used in low-powered devices such as pod systems and MTL devices.
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High VG liquids offer DTL vaping and are compatible with advanced vape kits.
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Allows users to choose preferred nicotine strength or reduce intake gradually. It is an optional component. It depends on the users they want to take it from.
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These concentrates are usually mixed with PG to carry the flavour.
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What are PG/VG Ratios?
PG/VG ratio is the proportion of Propylene Glycol (PG) and Vegetable Glycerin (VG) in an eliquid bottle. This ratio defines how much vapour it can produce and which device it’s compatible with.
A higher PG ratio (such as 70/30 PG/VG) delivers a stronger flavour and a sharper throat hit. They are making it an ideal choice for beginners or those switching from cigarettes.
A higher VG ratio (such as 70/30 VG/PG) creates thicker vapour clouds. High VG blends are perfect for cloud chasers and sub-ohm devices.
Balanced blends, such as 50/50, offer a mix of smooth vapour and solid flavour.
Choosing the right PG/VG ratio depends on your device. Your desired vapour output. The strength you want the throat sensation to have.
Buy the Best E Liquids in the UK
E liquids are available in various types, each designed to cater to different vaping styles, such as MTL and DTL, as well as preferences. You can choose the one that best suits your needs.
Nicotine Salts
- Smoother throat hit
- Curb nicotine cravings instantly
- Best for MTL kits
Nicotine salts are a type of nicotine produced in the laboratory. These vape juices offer a smoother throat hit, absorb into your bloodstream quickly but don’t stay around for long, and curb your nicotine cravings instantly. They feel comfortable at higher nicotine strengths, like 10mg and 20mg, without harshness. Nic salt liquids come in 10ml tamper-evident and child-proof TPD-compliant bottles. The UK regulations limit the bottle size to 10ml and require 2% nicotine.
They work best with pod kits and other low-powered starter kits. Nicotine salts are a preferable choice for vapers who want to switch from cigarettes or disposables. These vaping liquids provide an MTL vaping experience.
Best Suited for: They are a perfect option for ex-smokers and ex-disposable users who want a stronger throat hit without harshness.
Freebase Nicotine E-liquids
- Best for high-wattage devices
- Slower absorption rate
- Stronger throat hit
Starter 10ml vape juices are the purest form of nicotine. They provide a stronger throat hit compared to nic salts. They work best with medium- to high-powered devices, such as sub-ohm or intermediate kits.
They slowly absorb into the body and slowly curb nicotine cravings. You can use them in lower nicotine strengths, including 3-18mg. These varied nicotine strengths give vapers options to pick their nicotine based on individual needs. These vaping juices come in 10ml bottles as per TPD regulations.
Recommended for: They are an ideal choice to cut down their nicotine dose to satisfy their cravings. There is a strength that will suit your preferences.
Shortfills
- Available in high PG and VG options
- Nicotine-free (Add Nic Shot)
- Larger bottle of e-liquid (cost-effective)
Shortfills are larger bottles of vaping liquids available in 50ml bottles and 100ml bottles. These bottles aren’t filled. They have a 20% space to add nicotine shots if desired. Nicotine shots are 10ml bottles that come in different nicotine strengths. The addition of your desired strength nicotine shot dilutes the vape juice. This customisation option allows vapers to choose the nicotine strength of their choice.
In the UK, where 10ml vape juice bottles are allowed, shortfills offer a convenient way for users to enjoy larger volumes of their favourite flavours at affordable prices. They provide a great value because you’re purchasing more ejuice per bottle. They come in high VG, making them suitable for cloud chasers.
Best Suited for: Shortfills are an excellent choice for sub-ohm vapers who want to customise their vaping experience. They are suitable for people who want bigger bottles at a better price.
High VG E-liquids
- Big cloud production
- Low nicotine strength 3mg & 6mg
- Perfect for direct-to-lung vaping
High VG vaping juices are thicker, smoother liquids. They are designed for high-wattage vaping kits or sub-ohm tanks. They produce big and warm vapours and offer a direct-to-lung vaping style. These e liquids are available in 3mg or 6mg nicotine strength.
Recommended for: High vegetable glycerin blends are a great choice for experienced vapers and cloud chasers. They are good for people who want a more customised vaping experience with bigger clouds.
50/50 Liquids
- Available in higher nicotine strengths
- Perfect for starter kits
- Offer smoother throat hit
50/50 e liquids are available in 10ml starter e-liquid form, nicotine salts, and shortfills. They are thinner e-juices, best suited for low-powered vape devices, such as pod systems and starter vape kits.
They work with high-resistance 1.0ohm or higher coils. They offer a similar throat hit which mimics a traditional smoking experience. These juices come in 10ml TPD-compliant bottles in up to 18mg nicotine strength.
Hybrid Nicotine Salt E-juice
- Combination of freebase & nic salt
- Smooth but strong hit
- Use with MTL and pod vape kits
Hybrid nicotine liquids are a blend of nic salt and freebase nicotine. They offer the best experience for vapers seeking a smoother, stronger throat hit. These vape liquids curb nicotine cravings instantly while providing a stronger hit. They are available in 5mg, 10mg, and 20mg strengths. Based on these nicotine options, you can choose the best one for your setup.
Recommended for: They are a great choice for people who want to experience pure nic salts with a harsh throat hit but with fast cravings.
What’s the difference between Freebase and Nic Salts?
When you choose e liquids in the UK, it’s not about the PG/VG ratio. It’s also about the type of nicotine. There are two types of nicotine prevailing in the vaping market: freebase and nic salts. Each is designed differently to meet specific people's needs.
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Feature
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Freebase Nicotine
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Nicotine Salts
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Composition
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Pure nicotine in its most basic form.
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Nicotine is blended with acids (like benzoic acid) to create a smoother compound.
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Throat Hit
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Strong and harsh at higher strengths.
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Smooth even at high nicotine levels.
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Absorption Speed
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Slower absorption into the bloodstream.
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Faster absorption, giving quicker satisfaction.
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Recommended Devices
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Best for sub-ohm devices and high-wattage vapes.
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Ideal for pod systems and low-wattage devices.
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Nicotine Strengths
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Low (3mg, 6mg, 12mg).
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Higher (10mg & 20mg).
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How to Choose the Right E-liquid for You?
Selecting the perfect flavour and vape juice is an essential part of making your vaping sessions enjoyable. Are you looking for the right vape liquids online in the UK? We got you covered! Our collection is growing with new brands and flavours to ensure you’re up to date with the latest products and trends. To choose the right fit, follow these steps:
- Decide how strong you want the throat hit to be. For instance, more PG gives a smoother hit. On the other hand, more VG gives a smoother pull.
- Pick a nicotine level that feels comfortable according to your preferences. If you’re an ex-smoker, choose higher nicotine strengths, like 10mg or 20mg. If you’re lowering your nicotine dose, focus on 3mg or 6mg freebase nicotine liquid.
- Choose flavours you like. Fruity, minty, dessert, or something simple works.
Make sure the juice works with your device. Pods usually need nic salts, advanced vapes handle thicker liquids.
- Keep in mind the coil resistance. Coils with resistance above 1.0 ohms work well with high-PG or 50/50 juices. Low-resistance coils are best suited to high VG blends.
- Start small and try different options until you find what suits you best.
What Strength of E-Juice Should I Use?
You can select the right strength based on your previous smoking history. For instance, how many cigarettes do you smoke in a day? Do low-nicotine strength liquids work for you? Answering these questions will help you to decide. Higher strengths suit heavier smokers. Lower strengths are suitable for light smokers.
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0mg (Nicotine-Free): Best for occasional smokers. Flavour enthusiasts can also enjoy nicotine-free e-liquids.
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3–6mg (1-5cigarettes per day): Suitable for casual smokers or vapers who want a mild throat hit. Use this strength with sub-ohm kits to get better results.
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12mg (6-12cigarettes per day): Medium strength, ideal for regular smokers transitioning to vaping.
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18mg (15 cigarettes/day): Stronger nicotine for heavier smokers needing a noticeable hit.
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20mg (20 or more cigarettes/day): Smooth but high nicotine. Use nicotine salts in this strength. Perfect for pod devices and users trying to replace cigarettes fully.
Which Vape Juice Flavour Works Best for Me?
Once you know the right strength and type, it’s time to choose your favourite flavour to personalise your experience. By browsing our online vape store, you can explore 2000+ flavours in different categories. So choose the one that suits your taste buds.
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Bakery & Desserts
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Fruits & Berries
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Tobacco & Menthol
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Chocolate & Sweets
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Spice, Nuts & Herbs
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Do you enjoy sweet, rich tastes like cakes, pastries, or creamy treats? Bakery & Dessert flavours are perfect for satisfying your dessert cravings without sugar.
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Light, refreshing, and tangy. Fruity flavours are ideal for those who love juicy, natural flavors like strawberry, mango, or blueberry.
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Great for former smokers or anyone who prefers classic, smoky, or cool minty tastes with a smooth throat hit. You can choose Tobacco & Menthol flavours separately.
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For chocolate lovers or anyone who enjoys candies and rich, indulgent flavours. These sweet flavours are especially loved by people with a sweet tooth.
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Perfect if you like unique, bold flavors like cinnamon, coffee, nutty blends, or herbal notes.
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| Top Bakery & Dessert E-liquids: |
Best Fruity & Berry Flavours in 2026: |
Best Tobacco & Menthol Flavours: |
Top Chocolate Vape Flavours in 2026: |
Best Spice & Herbs Vape Liquid Flavours: |
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Why Vapers Choose Vaping Vogue for Their Favourite E-Liquids
We provide the biggest and premium range of vape juices in the UK. Don’t fret about compliance issues. All our products are 100% TPD-compliant and come with a price match guarantee. Vaping Vogue also offers multi-buy deals so that you can get your favourite flavour at affordable prices.
Still unsure? Check out our vaping guides section, which includes a comprehensive guide to e-liquids to help you make an informed decision based on your preferences.
